Zomato celebrating its 10th successful year; eyes to become a ‘farm-to-mouth’ food company

On the big day of its 10 birthday, Zomato’s chief executive officer Deepinder Goyal stated that the firm would make an entry in the biz of delivering raw materials to eateries sourced straightly from agriculturists in the coming time.

The CEO of web food ordering application stated, "We are already taking baby steps towards being the biggest farm-to-mouth food company in the world, and there is so much to do for all of us.”

The eating places that would make use of this online service would obtain a certified label from Zomato, which, in turn, alerts its users that the eatery was making use of quality items.

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In the long run, Zomato is also making proposals to make an entry in the event organizing sector in association with Grub Fest that makes the arrangements of food festivals all over the country.

While establishing Zomato's vision for the coming time, Deepinder Goyal made the declaration about USD 1 million yearly rewards (in stocks) for staff who exhibit the worth of an originator.

But Goyal stated that Zomato requires concentrating on its core biz at the present time.

Zomato registered a sturdy development owing to investors' assurance (and cash) in the nation's web food ordering division.

The firm’s loyalty programme — Zomato Gold — has got a positive reaction from the clients. Under this programme, the firm provides clients with one free serving of food with each meal they place an order at an eatery along with two free drinks for every two drinks they pay money for.

Zomato has been expanding its set-up as well as services to magnetize additional customers. In the last 12 to 18 month period, Zomato has augmented its delivery system, onboard more restaurants onto its podium and has launched loyalty services, the report said.

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Zomato has also rolled out a rewards proposal named Piggybank to oppose rivals.

With Piggybank, clients will get a 10% reduction on each and every order in the form of reward points worth the similar sum in money in order that the clients keep coming back.

by Vijay Singh | Thu, Jul 12 - 02:11 PM

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