Hitesh Gautam and Nakul Wagde, both during their early 30s, decided to give up their works at Asian Paints and started something that bridged over their affection for travelling with their fervour for starting something in the education segment.
Field Tripers was the final result.
Started during the year 2014, Field Tripers is a travel firm working in the space of education. An experiential learning platform, it creates and designs programmes that help enable students to learn via examination, interest and active contribution.
Learning through living
Indore-based Field Tripers organises different exchange programmes and trips to discover science and technology, cultural learnings and sports tours, both globally and within the country.
A study carried out by the originators exposed a vast expectation-versus-delivery gap in the market to the extent that educational programmes got concerned.
In addition, there is the universal one-size-fits-all approach, which lacks customization as per individual requirements.
Hitesh said, “We believe that programmes that require travelling to a distant place enable students to become more curious, active and dynamic. While, education in recent times has changed by leaps and bounds, with Field Tripers educational travel will become an important part of the modern education system.”
An alumnus of IIT Delhi and IIM Lucknow, Hitesh has over seven years of corporate experience in the fields of marketing, sales and channel management. Nakul holds an MBA and has over four years of corporate experience in sales and marketing. The duo strongly believes that ‘travel changes lives,’ and are avid travellers themselves.
Elusive first customer
But love for travelling and an eager curiosity for learning will only take you thus far. Without any experience in running a biz in either section, the two had their work cut out for them.
“It was very challenging in the initial years, as every school wants to know the kind of work we have done in the past. One of the biggest barriers in this industry is getting your first client, especially when you are not from the education industry. So, the idea was to make our product and pitch unique. Everybody were looking for references, but with our USP of customised learning outcomes, people started taking notice and we grew through word-of-mouth,” Hitesh recounted.
After landing its primary customer during mid-2015, the startup never looked backwards.
“We now have over 10 schools, two colleges in Indore and Bhopal who are working with us,” said Hitesh.
It modified learning experiences according to the requirements of the educational institutions.
“We keep ourselves updated on the contemporary needs of parents and the kind of experiences they are seeking out for their kids. Besides, our regular interaction with activity coordinators and teachers helps us stay abreast of the trends of the industry. This knowledge comes in handy while designing our programmes,” Hitesh explained.