The success tale of Chai Break started by two youngsters

Chai Break is a chain of cafés that serve up Indian, Chinese, Italian and Indian food with special mocktails and a variety of tea.

“Entrepreneurs always dream, so did we — and with the intent to create the biggest F&B brand in India, we started Chai Break,” says Chai Break’s founder Anirudh.

Anirudh is an MBA and Aditya Ladsaria has done BCom (Hons). The two commenced their biz with one small opening in the city of Kolkata.

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“Our initial growth was slow due to the scarcity of capital and also because we wanted to master our process.”

However, with the concentration on prosperity, the two strengthened their biz to eight outlets in the same city comprising two in Bhubaneshwar and one in Durgapur, and this takes the overall number to eleven thus far.

“One of the most important things we’ve learnt in all these years is that if the quality of the product is good, you’ll always have takers; so our focus has been on providing the best quality product at affordable price,” he says.

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Anirudh counts the launch of their Bhubaneswar operations amongst their biggest successes – for not only were they profitable from the second month, but also won the “best restaurant” award within a span of five months.

But a challenge, however, that plagues the entire F&B space is the high turnover rate of manpower.

“The manpower in the industry switch jobs very fast. We tried reducing it by incentivising them on sales and by paying them a salary on the first of every month,” Anirudh stated. Chai Break has lifted up around Rs 5 crore via Venture Catalyst, Mumbai.

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As per shareholder Siddharth Ladsariya, “For investors, the F&B sector is one of the most innovative spaces to be in currently, with a unique opportunity to be a part of successful, next generation brands. The F&B startup segment has the highest growth potential in the market today.”

The food business remained at Rs 1211.7 billion during FY 2015 and it is likely to hit 2.1% of the gross domestic product by the year 2021. Mr Apoorv Ranjan Sharma, Co-Founder and President, Venture Catalysts, Mumbai stated that the two wish to overcome the complete East-Indian zone by establishing shop in cities like Guwahati, Jamshedpur, Shillong, Gangtok, Raipur, Siliguri, etc.

After targeting these places, they will add Bengaluru as their first target towards South.

by Vijay Singh | Fri, Jun 15 - 04:24 PM

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