The success story of grand and luxurious car: Ferrari

Profile

There is no need for an introduction to Ferrari cars. It is a luxurious brand and is named and famed for its outstanding models. Ferrari S.p.A was founded by Enzo Ferrari in 1939. The company got recognition as an auto manufacturer in 1947 after the launch of its first Ferrari-badged car. Ferrari is mainly named for its racing cars and is involved in Formula One racing since its arrival.

History

In 1929 when Enzo formed Scuderia Ferrari, he has no intention of launching Ferrari cars. He just wanted to introduce road cars. Ferrari got associated with Alfa Romeo and when Alfa Romeo withdrew its in-house racing team, Ferrari took over and produced many famous drivers for Alfa’s Gran Prix cars. Enzo Ferrari was appointed as the manager of the new racing department. However, a year later, Enzo left with a promise that he will not use the name Ferrari for racing cars at least for four years. The first sports car was built in 1940 by Enzo but the first Ferrari- badged car was manufactured in 1947.

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Logo

The logo of Ferrari- a black prancing horse, was suggested by Countess Baracca.  Enzo met the mother of the hero of World War I, Countess Paolina.  Francesco Baracca used to paint a horse on sides of his plane and he suggested Enzo use this symbol as it would bring him good luck. This is how Ferrari got its logo which is a little different from that of Baracca’s

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Trajectory

Ferrari came to light as a sports/racing car with its first vehicle 125 S model. By 1980s and 1990s, Ferrari built mid-engined cars. The 12-cylinder mid-engined Berlinetta Boxer became Ferrari’s first introduction in its type and later, Testarossa took the place as the most famous Ferrari.  Every year Ferrari had been producing a number of different cars. It also introduced concept cars like Ferrari Mythos - a mid-engined, rear wheel drive concept car. The company, however, were not ready to sell the cars to the public. The Sultan of Brunei, Hassanal Bolkiah is the proud owner of not one but two concept cars.

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At a point, if time Ferrari even offered in-house personalization service. Ferrari does self-engineering and design and sometimes it works in cooperation with external design companies like Fioravanti and Pininfarina. The first car produced under this special program was named as Ferrari SP1 in 2008.

Ferrari also ventured into manufacturing hybrid and biofuel cars. Its first hybrid is called as‘HY-KERS Concept'.  The current models of Ferrari sports cars include 488 GTB, Ferrari 488 Spider, California T, F12berlinetta, F12tdf, GTC4Lusso, LaFerrari, and LaFerrari Aperta.

by Vijay Singh | Sun, Jun 03 - 12:13 PM

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