The country’s major food delivery service Swiggy has launched a new membership plan that will release limitless free deliveries crosswise all eateries linked with it, for subscribers.
This is part of a broader plan to augment order capacities, amid a market share fight in opposition to competitors like Zomato and Uber Eats.
Swiggy stated that it will launch the programme, Swiggy Super, during the week and provide 30 days and 90 days subscription plans to its clients, with 30 day plan valued between Rs 99 and Rs 149.
Aside from free deliveries, the clients subscribing to the new programme will also not get charged extra fees in peak-hour. The food chain will also incorporate other advantages like discounted orders.
Thus far, Swiggy Super has been introduced to a choose group of users in 7 cities.
As per Anuj Rathi, vice-president of product management at Swiggy, Swiggy Super will get introduced to around 200,000 clients by the end of this week.
“We’ve been thinking about this programme for quite some time. As you know, Swiggy is an extremely high-repeat platform—we have users who order multiple times during a week or month. So, it made sense for us to come out with a programme that rewards loyal customers,” Rathi told Mint.
During the month of June, Swiggy lifted up $210 million from a group of shareholders headed by Naspers and billionaire Yuri Milner’s DST Global, which has taken its valuation to more than $1 billion, exceeding competitor Zomato’s overall valuation based on a February fund lifting round.
Zomato is also making discussions to lift up extra funds.
Flush with funds, Swiggy and Zomato have gone all out to acquire new customers and increase the volume of orders on their respective platforms. Most food delivery start-ups have also gone on a hiring spree and have increased their delivery staff, as the food delivery business in India has boomed.
As per reports, Bangalore-based chain that runs in around 15 towns comprising the national capital, Pune, Bengaluru, Mumbai, Hyderabad and Kolkata has joined hands with more than 35,000 restaurants over its platform. In addition , the chain boasts of a delivery task force of over 55,000.