The success tale of everyone’s favorite ice cream brand, Vadilal

Much before Amul turned out to be the real taste of the country — in the year 1907, to be accurate — a soda fountain opening serving up hand processed ice cream got set up in the old city of Ahmedabad by Vadilal Gandhi.

A wooden barrel would mix all the components like milk, salt and ice to make ice-creams. The shop also had the home delivery facility.

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Vadilal Gandhi’s son, Ranchod Lal, swelled processes by launching a small retail shop during the year 1926 and importing machines. Soon they had 4 outlets along with a casata ice-cream introduced during the 1950s. When Ranchod’s sons started taking interest in their biz, the retail chain swelled, with new shops launched. By the 1970s, there were eight to ten outlets in the city of Ahmedabad.

Largest selling in the nation

At the moment, Vadilal is the nation’s second major selling ice-cream product (after Amul). The Vadilal Group has its attendance not only in ice-cream brands however also in processed items (where it is one of the top-notch players with around 175 items), flavoured milk, Italian-style ice cream and totally unconnected divisions including reality, chemicals as well as foreign exchange.

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But, ice-cream stays its main biz. The company’s income for 2015-16 remained at ₹450 crore, of which over 80 percent derived from ice-cream section.

Industrial procedures

The company was one of the first ice-cream makers to make use of the expertise of global standards to almost completely mechanize the production course. It has high-tech facilities situated at Pundhra (Gandhinagar region, Gujarat) and Bareilly (UP). A facility at Dharampur (Valsad, Gujarat) takes care of the processed foods segment.

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During the year 2011, it established the nation’s fastest cone-making device and set up high-tech extrusion machinery for the creation of best ice-creams.

Safety – the company’s main concern

Even as Vadilal keep on experimenting novel tastes, the company always kept customer wellbeing in mind. Whilst severe security inspections are the custom at its facilities, the ice-creams themselves go through approximately 50 quality checks before being stated geared up for public eating.

The firm preserves first-class and hygiene norms. Vadilal is HACCP Certified, boasts of the ISO 9001:2008 and ISO 22000:2005 authentications and accompanies the Bureau Veritas International Standard for foodstuff security.

Promotion & Honors

Vadilal also invested a big part of their income in publicity and competitions (like My Vadilal Story and Vadilal Freeze the Moment) and also thought over an idea of rolling out yearly calendars boasting of kids getting pleasure from their ice-creams.

Vadilal has an energetic presence on the social platforms like Facebook and Twitter.

Vadilal is the country’s top-notch ice-cream product, which has won many honours at the ‘Great Indian Ice Cream Contest’ organized by the Indian Dairy society.

by Vijay Singh | Fri, May 04 - 02:18 PM

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