Ranbir Kapoor increases endorsement charge by two folds after Sanju ‘BO’ triumph

As per latest reports, Rishi-Neetu Kapoor’s son Ranbir Kapoor has increased his brand endorsement charge by two folds after the runaway success of his recent movie, Sanju.

But, the superstar will carefully pick the endorsements he wishes to join hands with and will shoot a number of ads in the coming weeks.

The latest report stated, “Ranbir has almost doubled his remuneration in the brand space. He is quite popular among the youth. While none of his failures deterred his brand value, his latest hit has only bettered it.”

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The report also said that the actor who charges between Rs 3 crore to Rs 3.5 crore for a day’s work on endorsements, would augment his novel quote to around Rs 6 crore per day.

The report added that at the moment, Ranbir endorses brands like Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.

Vijay Subramaniam, a co-chief executive officer of KWAN, the firm that manages Junior Kapoor stated, “Ranbir has mostly 10 brands (ads) at any given time and this makes him quite exclusive.”

Ranbir augmented payment is still not an adequate amount for him to be mulled over as the most expensive Indian star.

As per a study carried out by Duff & Phelps, cricket ace Virat Kohli topped the most coveted list with a brand worth of $144 million (Rs 912 crore), accompanied by King Khan ($106 million, Rs 678 crore) and actress Deepika Padukone ($93 million, Rs 595 crore).

Before his big hit Sanju, which has earned more than Rs 500 crore internationally, Ranbir had worked in 2016’s super hit film Ae Dil Hai Mushkil. He has once again joined hands with Wake Up Sid director Ayan Mukerji’s Brahmastra, which also features his lady love Alia Bhatt and Big B.

He will also be seen in Yash Raj’s Shamshera. He was very contented and eager but at the same time, there was and is some pressure as the audience and producers have high hopes from the superstar.

by Vijay Singh | Wed, Jul 25 - 04:01 PM

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