The special episode of Man Vs Wild with Prime Minister Narendra Modi has created a new history in the TV world. This special episode has set new TRP records.
The Prime Minister shot the episode with Bear Grylls which aired on the Discovery Channel. According to a news portal, the episode was a historic success. The PM special episode received 3.69 million impressions, leading to Discovery overtaking Star Plus, which received 3.67 million impressions. This particular episode aired on all 12 channels of Discovery Network. No program had ever seen such an upsurge in the infotainment genre.
In the topic of reach too, Man vs Wild set a new record. It received 6.9 million tune-ins on the Discovery Channel, that is, the program was seen on so many TV sets. In this slot, it was four times the average of the previous four weeks. In that particular slot, Discovery Channel took the third spot with 3.05 million impressions after Star Plus (3.67 million impressions) and Zee (3.3 million impressions).
Bear Grylls posted on Instagram: ‘Officially the world’s most trending televised event! With 3.6 BILLION impressions!’ 💥💥 (crossing ‘Super Bowl 53 which had 3.4 billion social impressions.) THANK YOU everyone who tuned in!
The show which aired on August 12 was aired in 179 countries across the world. Encouraged by the success of the show, Discovery India Channel Management decided to donate for the protection of tigers, so as to carry forward the Prime Minister's message.
This special episode of Prime Minister with Bear Grylls was shot in Jim Corbett National Park. Brill Grylls shared with the Prime Minister the tips to survive in jungle and inaccessible conditions. PM Modi also shared stories of his childhood during this period. Through this episode, PM gave the message of environmental protection.
"The historic edition of 'Man Vs Wild' made a larger point about importance of wildlife conservation and sensitised people about environmental change. In that sense, it was much more than a TV show," said Megha Tata, Managing Director - South Asia, Discovery.