A medical crisis in 2011 had led Andrew V to look for the services of a trustable household maid. However, he couldn't find one and he had no choice but to take a long leave from TATA Capital, where he worked then. That one incident made him think further and Andrew, who has more than 23 years of experience in sales and marketing at organizations like Anagram Finance Ltd and TATA Capital Ltd, decided to start his own venture.
MyChores started in the year 2014. Its main motive was to help people with the household chores - be it maids, caretakers, cooks, drivers, or pet custodians.
It was founded by professionals with an overall experience of about 50 years. This service was available online and helps in helps search, screen, and shortlist the best applicants in any category of domestic help, and quickly.
This service caters help for particular services such as baby care, elderly care, and deep cleaning of homes.
Domestic helps only need to register with MyChores, instead of going door-to-door or asking for vacancies with security guards at apartments. Domestic help registered with MyChores are paid between Rs 6,000 and Rs 15,000.
The USP of MyChores goes through a strict screening process and the speed with which its sources help. The startup has its own worker database and does not depend on other local agencies.
Andrew says, “It was not easy to source workers, but over the years we tried a host of ways, including outreach programmes through NGOs, print ads, SMS blasts, referrals etc. Today we know what works in which area to source workers - that’s our secret sauce. We currently have over 50,000 maids registered with us across Mumbai, Thane, and Navi Mumbai.”
Andrew says, “The biggest challenge in this emerging and developing market is to reach and mobilise workers as most of them don’t use online tools. It will take some more time for them to get used to the idea of reaching out to a platform to find jobs. Once they get used to the idea, it will snowball and we will see the hockey stick adaptation that we envision.”
In today’s times, home service apps are becoming more popular and also trying to change the domestic help market. MyDidi, BookMyBai, MrRight, and Helper4u, are among the popular domestic services.