It is the competition that started up Bollywood megastar Priyanka Chopra's profession, so it is expected that 2019's Miss India finalists have such broad smiles in their exposure shots. Finally, this is a rivalry with the power to transform lives.
But in place of being capable of getting pleasure from their victory, they have found themselves at the core of a storm over a photo collage that commentators say, hints the organisers are gripped towards fair skin.
The collage issued in the well known newspaper that belongs to the group that arranges the twelve-monthly beauty parade - shows 30 headshots of gorgeous females.
But when a Twitter user shared it on the social platform and posed a query: "What is wrong with this picture?" it started to gain traction.
With their domesticated, sleek, shoulder-length locks and a complexion, which is virtually the same, a few joked that they all seemed the same. Others questioned loud - even though as a comic story - if actually they were all the same individual.
As the image gained grip on the micro blogging site, Twitter, reviewers made the point that whilst there was nothing incorrect with the picture of the women themselves, the lack of diversity in skin tint has over again emphasized the country's fascination with being fair-haired and attractive.
The pageant's grooming specialist Shamita Singha told that the original images had to be touched up as the competitors looked "like plastic".
She insisted the Photoshop squad was told not to change skin quality, however blamed a taut publication time limit and newspaper print for the change in look.
"This is not the skin tones of the actual pictures," she stated.
She added that as few of the show's past winners such as Nehal Chudasama, Srinidhi Shetty and Anukreethy Vas had darker skin tone.
"These are just some of our girls in the last year," she stated. "Everyone's skin colour is kept as is."
Beauty pageants have been severe biz in India from 1990s. The nation has produced a number of famous Miss Indias, like Aishwarya Rai, Sushmita Sen and Ms Chopra, who also bagged global titles. Many pageant champions also have rewarding Bollywood careers.