Japan is known for its new inventions for a better and healthy lifestyle which do not hurt the environment. Now, Japan has come up with a very new and unique invention which will blow away your mind. One of the most famous national dailies of Japan invented a 100 percent sustainable newspaper or fertile newspaper. The newspaper's ink is made of recycled vegetables that you can plant after you’ve read it. It is called "Green Newspaper" and was invented by the publisher of the famous Japanese daily, The Mainichi Shimbunsha.
You can tear the newspaper into small pieces after reading it and can place it in a jar of soil. This invention is made for environmental protection. It has been on the market for some years and it is a mixture of recycled paper, water, and small flowers or herbs seeds (which is also be easily made at home). And it can be re-used in a creative way: once you’ve finished with it, don’t throw it, rather tear it into small pieces, plant, and water it and within a few weeks you’ll unexpectedly have plants and flowers.
Well, indeed the man who found it did a very good job and provided us with some really great innovation of growing plants so easily.
According to the Lifegate.com website, "the idea was conceived by Dentsu Inc, one of Japan’s largest advertising agencies, which works with “The Mainichi”. The green newspaper is not the first sustainable initiative undertaken by the Japanese daily. Its commitment to environmental protection is already well-known thanks to a previous advertising campaign on water donations for populations suffering from thirst. The Mainichi doesn’t take action only through information, but also by solving global issues".
We came to know by the green newspaper by Executive Chairman of Mahindra Group, Anand Mahindra who took to his twitter and shared a video of the same and wrote a very creative note that reads, "I don’t read hard copy newspapers as much as I used to. But I promise to resurrect that habit if someone starts printing them on THIS kind of newsprint!"
The eco-friendly newspaper witnessed a huge success of over four million copies a day across the country and revenues of about eighty million yen, equivalent to over 700,000 Dollars. Schools are also included in the innovation to raise children’s awareness of environmental issues and teach them the importance of recycling.