In spite of the deceleration in the international smartphone zone with a decline of 6 per cent year-on-year (YoY) during the first quarterly period of 2019, the Indian smartphone zone surged 7.1 per cent with a total delivery of 32.1 million units.
This declaration has been made by the report released by IDC.
Interestingly, in spite of the general tendency in the slump of handset rates, the average selling rates surged 3.3% YoY to US$161.
“This can be attributed to the growth in the US$300-US$500 segment, accounting for 6% of the overall smartphone market in 1Q19,” stated the report.
As far as the top smartphone brands are concerned, Xiaomi maintained its leadership position, growing YoY by 8.1% in Q1 2019. Xiaomi also continued to dominate the online channel with 48.6% share in the same time.
After Xiaomi, Samsung stayed at the second position. But, the Samsung witnessed YoY drop of 4.8% in the identical period. Samsung refurbished its product approach by rolling out its online-exclusive M-series and its offline-exclusive A-series to respond to the Chinese vendors.
Chinese company Vivo remained at the 3rd spot as its consignments doubled whilst Oppo brought back its fourth place with YoY development of 9.7 per cent Q1 2019. Oppo’s sub-brand Realme stayed at the fifth position as its newly rolled out Realme 3 series made the maximum shipments.
Upasana Joshi , Associate Research Manager, Client Devices, IDC India stated, “Despite the government’s new e-commerce rules, online channels managed to sustain their pace, registering 19.6% YoY growth in 1Q19. Fueled by attractive offers and new launches by vendors like Xiaomi, Samsung, Realme, and Huawei, online sales reached 40.2% of the market in 1Q19,”
The feature phone market, which still accounts for half of the total mobile phone shipments, registered 32.3 million-unit shipments in Q1 2019,, with a sharp decline of 42.4% YoY. There was a sharp drop in 4G-enabled feature phones, declining by more than 50% YoY due to channel inventory from previous quarters, also, there was also a sequential dip in 2G/2.5G feature phones, said the report.