During the initial year of its functioning, Urban Ladder aimed to keep its marketing expenditures low even as it investigated market chances.
Urban Ladder’s originators comprehended they had to perform really well. The market chance was hopeful and largely unexplored, however, the company was settled on to give its best shot.
At the moment, Urban Ladder is a popular name, which has lifted up $106 million up till now.
Founders of Urban Ladder Ashish Goel and Rajiv Srivatsa started off in the year 2012, and what started as a simple thought has currently thrived into a triumphant entity.
In the year 2012, the e-commerce boom had healthily and truthfully arrived in the Indian zone. What is appealing is that in the year 2012, both Ashish Goel and Rajiv Srivatsa were renting homes in Bengaluru and that's when they comprehended there was no standardized furniture buying experience.
So, how did they continue to exist during the initial year? The initial 12 months are always studded with fears and challenges and we wished to know how a victorious company such as Urban Ladder tackled all of it.
Rajiv said, “As a small team, we were more agile about our processes. Systems were quite rudimentary too. We needed a solid front end experience so that customers could get a good sense of the product and complete their payment. We took a call that features like ‘My Account’, and more advanced features that are standard for most ecommerce sites, were not initially prioritized.”
“We largely used free tools and Google products to manage all our communication intra-team,” he adds.
The company co-centred on the small, however decisive details to pull them via tricky times.
“It took a lot of convincing and working closely with vendors to gain that trust,” added Rajiv.
During the initial three months of beginning, Ashish and Rajiv talked to Vani Kola and the group of Kalaari Capital. What mattered while lifting up funds was whether the biz would be capable of scaling up and that the two founding fathers came from a technology and consulting backdrop.
While every other merchant was swelling to numerous cities the squad focused on only 35 sections and three cities during the initial year.