Here’s How Rohit Reddy and Anita Hassanandani commenced

Rohit Reddy, an investment banker by the line of work, is not a new name as he has done a lot of tricky characters. Rohit has also worked with ace banking institution i.e. Standard Chartered and also established IDFC Bank’s digital proposals.

Even as an investment banker he was leading the digital schemes and has great experience in the turf. But from the bank, the man has moved towards bags, however, the technology stays the same.

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He also thought that for fashion articles such as bags, the e-commerce approach wants to be special and there should be an influential lifestyle persona that helps to set up a superior connection with clientele.

He said, “Since bags and luggage is an extremely small category for today’s horizontal marketplaces, you don’t see any differentiation in terms of selection and variety. It’s mostly the same offline stuff being showcased online and with marketplaces allowing any trader/retailer to come on board, there’s always a scenario for the same SKU differently priced across locations (since they have their individual margins to play with). This doesn’t work too well for the customer, and doesn’t build trust in the brand.”

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In affiliation with his spouse, well-known TV actress Anita Hassanandani, and best friend Tushar Jain, Managing Director, Mumbai-based High Spirit Commercial Ventures, he commenced, which is a great place to buy bags, luggage, handbags, clutches, wallets, and more.

As per Rohit, there are various things that set their e-commerce marketplace distant from the rest.

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First is the sturdy lifestyle concentration of the product. Secondly, the originator claims that the platform is catered by tough diagnostics at the backend. Thirdly, the backend analytics are also accessible to the sellers.

Concentration on an omnichannel approach, the company is also eyeing to roll out physical shops.

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Rohit elaborated, "These would be state-of-the-art, highly tech-enabled formats wherein the consumers could engage with the products (to get a touch and feel), and eventually buy either at the store, or on their device. The delivery of the product would happen via the logistics partners. The store will be designed using machine learning, deep learning, and analytics technologies to help understand the customer and provide the best possible experience.

by Vijay Singh | Mon, May 07 - 03:52 PM

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