Arjun Kapoor, 1st Bollywood Actor trademarks ‘Bend the Gender’ campaign as an intellectual property

Actor Arjun Kapoor has gone to another level and had done something extraordinary for the opposite gender in movies like 2 States, Ki & Ka and many others. He became a role model and a favourite of many people. As he had done some great roles in his movies, he takes place for every woman's favourite role model for a husband, boyfriend and a partner.

In Arjun's personal life too, he is like this only. He has always spoken up in favour of men who support their women in doing their best, be it their careers, ambitions or entrepreneurial dreams. He also raised his voice in support of women rights and their crisis.

Recently, Arjun launched the unique Bend The Gender Awards online to celebrate the men who have been a pillar of strength to women and affected social change. People supported Arjun and his idea is off to a super start.

Seeing the overwhelming response from many life stories of the participants, Arjun has now trademarked Bend the Gender as an intellectual property that he actually owns!

A source told that "Arjun did not start Bend The Gender as a one-time thing or for it to just stay as Digital property. He has detailed plans in place to take this initiative pan India. Arjun wants to do an activity every three months across the length and the breadth of the country to affect gender equality. He is chalking out dates from his hectic calendar and ensuring that he brings about visible change in society. He has a fully dedicated team looking into making Bend The Gender a pan Indian movement."

A source further added that "Arjun has worked on making Bend the Gender an IP to ensure that he takes the responsibility of driving change in society. He wants to champion the equality of women, highlight women's rights issues and fight for the same. Arjun is conscious that he has started something that has the power to bring about change in thinking and he will pursue it dedicatedly."

Well, what do you think about Arjun's initiative? Tell us in the comment section.

by Soniya Kaur | Mon, May 07 - 04:54 PM

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