Ankit Agarwal’s idea and Brinda Dhruv’s recipe gave a way to their start-up ‘Yose’

Start-up stories are good and here we are with yet another start-up story. This story is about Ankit Agarwal and Brinda Dhruv who started to take subscriptions and supply the healthy lemonades and detox drinks to the doorsteps. They have sold 30,000 bottles and are now gearing up for a larger business.

How did it all start?

Ankit Agarwal often wanted the fresh natural drink that could be delivered at his doorsteps. Living in Powai, he was pretty sure that he could lay his hands on such drinks but he was disappointed by the fact that all available healthy drinks were expensive and contained preservatives.

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Then he met Brinda Dhruv who had shared her recipe of detox water and fresh lemonades which were loved by Ankit. Ankit saw a potential in the recipe and the idea of the business and they dost kicked off together to make the detox water and juice and deliver it at doorsteps.

How did they make their brand?

They named their brand ‘Yose’, which is a Sanskrit word that means ‘health’.

What all do they deliver?

Yose delivers three types of lemonades that include minty lime, tangy lemonade and the activated charcoal lemonade along with the detox drinks. This start-up delivers the drinks with packaging, hygiene and fresh upon subscriptions. And they guarantee that none of this drink contains added preservatives or sugar.

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Here is what the Yose producers have to say about the drink;

“I've always had basil-infused lemonade in my childhood. We are Gujaratis and serve it to Lord Krishna. When I saw infused herb drinks trending among western celebrities, it was an authentication of a traditional belief. Our product revolves around the concept of infusion. Hence we wanted to give a traditional name to the brand - YOSE - highlighting the strong foundation of age-old remedies."

According to Ankit and Brinda, Yose is health drinks that can be consumed instead of using the market produced drinks and detox water. It is good to think about health and even better to know what products to deal in.

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Yose provides a pure form of the drink without added preservatives or added sugar and this makes it different from the rest energy drinks available in the market. Mumbaikars now, you know which energy drink to opt for in future.

by Vijay Singh | Wed, Jun 06 - 03:18 PM

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