Shopping giant Amazon India has launched its website in Hindi in order to better penetrate in Indian market. The move has been made keeping in mind that the Indian market is more comfortable in Hindi. It has been launched keeping in line with the company’s increasing investment.
The Hindi website will be similar to English website in terms of features and options. People will be able to search products, read description, find deals and discounts, track orders and view history in Hindi. The Hindi version of Amazon.in is available for Android users and the desktop version will be available soon.
Manish Tiwary, vice-president (category management) said during the launch, “Our aim is to ensure any customer can find anything they want on Amazon.in, anytime and anywhere, irrespective of the language they speak or where they come from. The launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online."
He said, "With the number of internet users to increase from 400 million to 700 million in the coming years, language becomes a critical feature to shop to bring next 100 million users online”.
He added, “Of the 400-odd million Internet users in India, more than 100 Mn Internet users prefer to shop in Hindi, interact with Hindi language websites. Close to 65% of them are from the smaller cities who want to make an online purchase for the first time. We believe that Amazon.in in Hindi is a critical step to address these users."
Amazon.in in Hindi will not be a separate app but will be integrated inside the main app. People who want to switch to Hindi will have to change the language in settings.
Amazon India Director Kishore Thota said, “As we learn, that’s where technologies like artificial intelligence can play a role to convert all the 180 Mn products into the Hindi language, eventually. There needs to be a certain amount of training for the machines before it is able to translate them at scale and high quality."
Amazon is planning to bring in more languages in coming time.