In the upcoming festive season, the world's two biggest retailers Walmart and Amazon are planning to compete with each other to be the leader in the field. Walmart-owned Flipkart and Amazon India both are the world's largest e-commerce sites and have planned everything double. Like, the volume of orders for televisions, appliances and smartphones as the year before.
Executives of four brands told to the leading daily, "Walmart has given a free hand to Flipkart’s management to run the sale this year with a mandate to ensure it is ahead of Amazon in both sales value and number of units sold. Flipkart is likely to invest a part of the $2-billion equity funding it received from Walmart for this year’s sales."
This year, Amazon is planning to be the leader in Diwali sale. According to the sales head of a leading consumer electronics firm said, “The marketplaces have clearly indicated that they will offer higher discounts this year and accordingly negotiated for lower prices in return of sourcing higher volume.”
“They have said that this year discounts will run for almost the entire period of the festive season till Diwali unlike previously when the big discounts were reserved for the special events. Just that the special events this year will have higher discount and cashback,” he said.
Well, there is the report that the email sent to Flipkart remained unanswered till Tuesday and on that Amazon India spokesperson said, “Apart from best deals of the year on the biggest brands across categories, customers can look forward to more savings and convenience with programs such as no-cost EMI and exchange,” the person said.
As per the executive of an online exclusive television, maker said, "The brand’s order book for Diwali is triple of what it was last year. Ajit Nambiar, chairman at electronics brand BPL, said competition in the online space is going to be fierce this festive season. He said volumes of BPL, which sells exclusively on Amazon, have doubled compared to last year."
The sale is expected to go from October 9 to October 11, 2018. Stay connected to Laughing Colours for more such updates.