In the year 2013, when Utkarsh Bagri, Rahul Ranjan, Deepak Choudhary and Saket Diwakar were in their third year, they started up Pariksha to assist pupils to ace the placement examination.
All of them were business geeks. Utkarsh and Deepak were wing-mates and were trained in setting up web campus communities. Saket and Rahul shortly become a part of the same project. Their primary user base was from IIT Kanpur and they started assisting pupils getting prepared for JEE.
But all of them made their minds to modify their track after talking to a few seniors.
Rahul Ranjan, Co-Founder of Pariksha, said, “Our seniors and batchmates were struggling to find a proper channel to prepare for placements. So we collaborated with the placement cell of IIT-Kanpur to roll out the initial version of the platform.”
Pariksha got a great response on the beta edition as all senior pupils started utilizing the placement learning components.
The quick growth
After completing their college studies, the creators had developed significantly – they were in 8 IITs during the year 2015, 60 educational institutions by the year 2016 and presently have a attendance in 270 educational institutions, comprising BITS Pilani University IITs, NITs, and JNTU-A.
Rahul Ranjan said, “As we were going online, we provided Pariksha as a SaaS to coaching institutes as they lack basic technological infrastructure. Pariksha provides a student with actionable analytics to improve on weaknesses and provides teachers with technology to monitor the progress of students at once.”
Alongside they offer placement preparation modules to last year pupils by inking a MoU with educational institutions.
A user review on Pariksha showcased that around 80% of pupils prepare for competitive examinations together with preparing for jobs.
“This number increases as you move to colleges in tier-II tier-III cities due to lack of employment opportunities,” Ranjan says.
Pariksha’s business model
Learning from these insights, the creators set up Pariksha Prime that assists a pupil to upskill for business chances and also trains them for competitive examinations. The key challenge is gaining the user faith.
“That’s why we have focused on basic but the most important aspects of one’s career such as resumes and projects. Pursuing courses online was also a challenge but with reducing data charges many more people are using online resources rather than offline to prepare themselves,” Ranjan said.
He says we are living in a time where technology is playing a major role in defining the lives of people. “In education, it is bound to redefine the way a student prepares,” Ranjan added.