24-YO Niharika Bhargava has set up an organic foods brand on her own

Meet Niharika Bhargava, who is the founder of The Little Farm Co. Niharika Bhargava’s Little Farm provides pickles, superfoods, such as flax and chia seeds, and marmalades that make use of the produce -fruits, vegetables and spices – from her private land. Most of the people working in the production division are female staff who come from the socio-economically deprived section of the society.

Niharika, whose family possesses a large farmland in the state of Madhya Pradesh, said, “Mass-produced products are unhealthy and do not have the same taste as home-made pickles do. Since we already had so much produce from my family’s farm, I decided to establish a brand that could put tasty organic pickles in kitchens across the country.”

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She holds a degree in MSc from Cass Business School London. Before entering into this biz, she has showcased her talent in a digital marketing company. Her squad commenced their research and growth and market analysis during March of the year 2016. They rolled out their brand during July 2016.

She works out of the national capital with a group of six people and travels regularly between her farmstead, situated in a rural community named Paharapurwa (about 16km from Khajuraho), and Delhi.

The farm presently hires 15 female and three males. They also joined hands with NGOs in the neighbourhood.

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“As we do not use any preservatives or additives, some of our pickles may be seasonal in nature (those which expire in six months or less). However, the pickles with one year plus expiry are available all year round. The super-foods are also available throughout the year,” she added.

Niharika added that pickling is a common preserving process crosswise the globe. Before the arrival of present-day farming know-hows such as cold storage facilities and chilling, communities were not guaranteed of fresh fruits and veggies all over the year.

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Niharika said, “Our growth has been phenomenal. Our sales in October 2016 was around 2 lakh rupees corresponding to about 20 units daily and I am proud that it has grown 7 lakh rupees in October 2017 corresponding to around 70 units daily.”

by Vijay Singh | Wed, Jun 20 - 02:56 PM

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